Client Story | Hughes Federal Credit Union
Hughes Federal Credit Union
May 1, 2019 – Hughes Federal Credit Union partnered with Center for Practical Management to establish a branch manager development program to help the organization achieve targeted growth goals.
Improving branch performance, member loyalty, employee engagement
“Investing in a management coaching training program was something that we felt our organization needed,” said Robert Swick, President of Hughes Federal Credit Union. “We chose the Center for Practical Management because we wanted a program that would align with our strategic goals for training—to improve branch performance, increase member loyalty, and drive employee engagement. Center for Practical Management’s high success rate working with credit unions, including S.M.A.R.T. goal setting, coaching, accountability, and the ability to measure our success based on metrics, were also factors in our decision.
“Maintaining a successful sales and service culture is like rolling a boulder up hill. The organization must continually push forward and stay the course to achieve success. I have been asked often what it takes to maintain a successful sales and service culture. My response would be that it is never one thing you do but everything that you do. I’m proud of the training program we’ve put in place and the success of our branch management team,” Swick concluded.
During year one, the Branch Manager Training Program introduced managers to a disciplined approach to coaching and developing employees. Monthly skill development activities were delivered via teleconference and onsite clinics, specifically focused on mastering tracking reports and individual performance critique.
A second-year renewal featured Advanced Branch Manager Training to reinforce critical manager skills of goal-setting, planning and coaching during quarterly onsite training workshops. At completion, all participating branch managers received certification from Center for Practical Management, and gratitude from CEO Robert Swick.
Hughes Federal Credit Union is headquartered in Tucson, Arizona, offers 8 full-service branches, and serves over 128,000 members.
Curriculums and training materials are available to clients, license-free in perpetuity, following contracted engagements with Center for Practical Management. Contact us for a no-obligation conversation and pricing proposal.
Center for Practical Management helps companies achieve organizational goals and behavior change initiatives through tailored consulting services, leadership coaching, employee skills training and marketing services. Learn more at www.cf-pm.com
Center for Practical Management is a strategic business partner with Raddon, a Fiserv Company. Learn more at www.raddon.com